Maddona Snap chat campaign

AR

Year : 2018
Shorty awards 2019 Winner in SnapChat Partnership
Role : Design, Technical Art

Snachat AR experience for Maddona's MTV premiere campaign.
During the campaign, MTV placed giant "M" monument in London, New York, and Miami.
Each M monument has a Snapcode for this AR experience.
By scanning the Snapcode users could unlock and watch the teaser video that reveals the meaning of M in the AR space.

Winner in Snapchat Partnership for ShortyAwards2019.
https://shortyawards.com/12th/mtv-presents-madonna-live-exclusive-medellin-video-world-premiere

Capture from lens.
M Monument with lens marker at TimesSquare.